ROO
and the
CASH CREW
Roo has a big dream to own the coolest high-top sneaker store for animals!
With help from his wise friends Feebie Finance and Carly Cashflow who team up to form the unstoppable Cash Crew Roo learns how to budget, solve problems, and think like a real entrepreneur.
From opening day hurdles to planning a spectacular Giving Gala, Roo discovers that with teamwork, smart planning, and a generous heart, anything is possible.
This premium 128 page, 3 stories in one, hardcover book is filled with lessons in entrepreneurship, financial literacy, collaboration, and kindness, Roo and The Cash Crew is a fun and empowering series for young dreamers ready to build something amazing and make a difference along the way.
ROO
and the
CASH CREW
Roo has a big dream to own the coolest high-top sneaker store for animals!
With help from his wise friends Feebie Finance and Carly Cashflow who team up to form the unstoppable Cash Crew Roo learns how to budget, solve problems, and think like a real entrepreneur.
From opening day hurdles to planning a spectacular Giving Gala, Roo discovers that with teamwork, smart planning, and a generous heart, anything is possible.
This premium 128 page, 3 stories in one, hardcover book is filled with lessons in entrepreneurship, financial literacy, collaboration, and kindness, Roo and The Cash Crew is a fun and empowering series for young dreamers ready to build something amazing and make a difference along the way.
Cash Crew Kickstarter
Grant Program
The Cash Crew Kickstarter Grant Program is a micro-grant initiative designed to spark entrepreneurship in kids ages 7–14.
We want to inspire and equip the next generation of entrepreneurs by creating fun, empowering, and educational content that shifts the narrative for little minds: You can work for yourself.
We aim to spark business conversations at the dinner table, uplift family legacies, and empower kids to build, grow, and give.
Powered by sales from Roo and the Cash Crew, this program helps fund real business ideas from young dreamers across the U.S.
We believe that kids don’t have to wait to make an impact — they just need a little funding, guidance, and encouragement to start.
Mission Statement
To empower the next generation of entrepreneurs by providing seed funding, educational tools, and a platform to bring their ideas to life — one kid business at a time.
Who can apply?
Kids ages 7–14
U.S. residents
Must have a business idea or active business (e.g., product, service, event, or digital venture)
Parental or guardian consent required
Submission Requirements
A 1–2 minute video introducing yourself and your business idea
A completed Kid Business Plan Worksheet provided by the Cash Crew
A brief written pitch (max 300 words) explaining your business, who it serves, and how the grant will your business grow
Roo's Shoes
Dream Big, Plan Smart-
Roo, a young and energetic kangaroo, loves high-top sneakers. They’re not just stylish—they help him hop higher and move faster! Inspired by his passion, Roo dreams of opening his very own shoe store that sells the coolest high-tops for all animals.
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But when Roo excitedly shares his idea with his mom, she reminds him that big dreams need smart planning. With the help of Feebie Finance, a wise and business-savvy phoenix, Roo learns how to budget, list his expenses, and understand the true cost of running a store.
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Perfect for young readers, Roo’s Shoes: Dream Big, Plan Smart! introduces basic business concepts like budgeting, cash flow, and problem-solving in a fun and engaging way. This inspiring story encourages kids to believe in their ideas, think creatively, and take the steps needed to turn their dreams into reality.
ROO AND THE CASH CREW
Team Work Makes the Dream Work-
Partnerships, planning, and a re-grand opening! Roo's shoe business is booming and with growing comes challenges. With inventory running low, Roo learns more about business partnerships and the importance of collaboration.
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Together with Feebie and Carly, Roo creates a plan and pulls off an exciting re - grand opening. Young readers will explore teamwork, cash flow planning, and creative problem-solving in this next level business adventure.
ROO and the Cash Crew
The Big Epic Giving Gala-
In Roo and The Cash Crew: The Big Epic Giving Gala, Roo and his entrepreneurial friends have built a successful business, but now it's time for their biggest adventure yet—giving back to their community! Inspired to help animals in need, Roo proposes hosting a grand gala to raise funds for a worthy cause.
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As they dive into planning, the Cash Crew works together to secure a beautiful venue, recruit volunteers, gather sponsors, and select the perfect decorations and food. Their teamwork and dedication pay off when the gala night arrives, dazzling guests with twinkling lights, music, and a heartfelt message about generosity.
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With Roo’s inspiring speech reminding everyone that “You will never go broke giving,” the event becomes a huge success. Filled with warmth, teamwork, and community spirit, this uplifting tale teaches young readers the value of hard work, kindness, and sharing their success with others.
What kids are learning as they read
Free Resources
Where to buy Roo and the Cash Crew
This is a premium, 128-page full-color hardcover trilogy designed to stand out on shelves and in classrooms. With elaborate illustrations, kid-friendly glossaries, and interactive challenges throughout, it’s crafted to both entertain and educate.
THREE Stories in ONE
- Starting A Business: Roo's Shoes
- Growing A Business: Roo and The Cash Crew
- Giving Back: The Big Epic Giving Gala
At the end of each story is a glossary, a poem, and some practical exercise like "if you go start a business what would you sell"
This is a premium, 128-page full-color hardcover trilogy designed to stand out on shelves and in classrooms. With elaborate illustrations, kid-friendly glossaries, and interactive challenges throughout, it’s crafted to both entertain and educate.
THREE Stories in ONE
- Starting A Business: Roo's Shoes
- Growing A Business: Roo and The Cash Crew
- Giving Back: The Big Epic Giving Gala
At the end of each story is a glossary, a poem, and some practical exercise like "if you go start a business what would you sell"
ABOUT THE AUTHOR
MEL LATU
Mel Latu is a passionate entrepreneur who believes every young dreamer can become their own boss. Starting a business was one of the best decisions Mel ever made, sparking a lifelong love of entrepreneurship. Through this book, Mel hopes to inspire kids everywhere to dream big, plan smart, and create their own paths to success.
LET'S CHAT
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